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Our Products are all designed and shipped from NYC.

Life and Soles was at first an idea of Jose Oropeza (AKA Junior), a 14 year old from Staten Island, NY with a vision to provide his friends with a way to add personality to the plain sneaker.


A Message from Jose Oropeza Jr (Founder and CEO).

I wanted to take the time today and let you guys know that I greatly appreciate the support.  I Appreciate for even taking the time to stop by our website.

This was once only a dream but thanks to the support of all you guys Life & Soles has become a reality.This all started when I was 10 years old trying to find an easy way to make my days more productive while doing something I loved.Since as early as I can remember, I always had a passion for sneakers. Waking up at 6:30 am for the next Jordan Launch became a tradition at my house(...thanks to my Dad) . At the age of 10, I began to develop the desire to create a business in an industry I had a passion for. At first, I began offering sneaker restorations to friends for approximately 20-35 dollars. I would clean and repaint sneakers and then had to purchase laces to complete the restoration, however it was extremely difficult to find a pair of laces close to home that would match the unique style of my friends, This is when I felt it would be best to create My own shoelace line. At the age of 13, I knew I would need the support to make my vision into reality, so I brought the idea to my father. My father, a commodities Broker in NY, shares my passion and understood my desire .He was extremely supportive and saw my vision which is why he was very happy to back me up.

At only 14 I have learned a lot about this industry . I want let people my age know just like my dreams are becoming reality so can yours. Believe in yourself and surround yourself with those willing to support your ideas.

Thank You,
Jose Oropeza Jr


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